After Southwest Faces Backlash For New Luggage Policy, Unlikely Company Jumps Into The Mix To Poke Fun

People are not happy about Southwest Airlines’ new checked bags policy. For more than 50 years, they’ve taken pride in their unique policy of free checked bags. In fact, this perk is what many loyal customers say is the sole reason they stick with this airline. But on March 11, Southwest announced that free checks on bags will no longer be their policy, starting on May 28. Well, that’s basically the case, anyway.

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For a select few, free bag checks will still be available. The issue is that it’ll only be an option for those with the highest statues, A-List Preferred, and passengers with premium fare. This leaves the rest of the passengers stuck paying for their first and second checked bags. Needless to say, people are not happy. Luckily, there are other companies backing them up, including an unexpected one… find out who in the video below!

“At our stores, it’s BYOB (bring your own bags),” the caption of Aldi’s hilarious video reads. “And yes, you can use both free of charge.”

While a response from Aldi is most certainly unexpected, when we think about it, that does add up. After all, Aldi is all about keeping costs low for customers, especially compared to a lot of other big named companies. Still, the clever way they address Southwest’s unpopular change has us surprised in the best way.

“Here for brands shaming other brands for their terrible choices,” someone shares in the comment section, with another person adding, “Aldi is reaching fast food chains level of online pettiness & I love that for y’all.”

“Aldi knows that their audience doesn’t like to be nickeled and dimed for the extras,” a third person points out. “Aldi people have their cart quarter and they know a good value when they see it!”

You can find the source of this story’s featured image here!