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Amazon Will Soon Offer An Affordable Grocery Store Alternative

Amazon grocery

It seems no matter where we go right now, prices are high, and it doesn’t appear they’ll be going down anytime soon. American families are doing their best to stretch their finances and will take any relief they can get to help save money. Private-label items like Great Value at Walmart and Good & Gather at Target attract many customers based on their lower price points. Amazon is now introducing a new brand to help families save even more.

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Amazon Saver Brings Affordable Groceries To Consumers

Per an Amazon news release, the new brand will be available online and in Amazon Fresh stores. Prime members will receive exclusive discounts to make staples even more affordable.

“We’re always looking to make grocery shopping easier, faster, and more affordable for our customers,” Claire Peters, worldwide vice president of Amazon Fresh said in the release. “With expanded Prime member savings, the introduction of the new Amazon Saver brand, and simplified online shopping, it’s now easier than ever to get your weekly grocery shopping done on a budget with Amazon Fresh—whether you’re browsing the aisles or filling your online cart.”

The company calls Amazon Saver a “no-frills brand that will help grocery budgets go further.” The line includes grocery essentials in-store and online with most items priced at $5 and under.

“Amazon Saver complements the company’s selection of private-label brands, designed to provide the best value for a range of grocery products—ultimately helping customers make the most of their grocery budget. Amazon has started to roll this new private label out with several products and will add more than 100 items to the Amazon Saver selection over time,” the release reads.

Prime memberships start at $14.99 per month or $139 per year. New customers can start with a free 30-day trial. Amazon also offers memberships for young adults 18-24 for $69 a year or $7.29 per month. Qualifying recipients of government assistance can get Prime Access for $6.99 per month.

This story’s featured image is by hapabapa via Getty.

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