When you walk down Main Street in Chelsea, Michigan, you may feel as though you’ve been transported back in time to a simpler era. It is the quintessential picture of a small town in the USA. The citizens have that small-town attitude. When it was time for Serendipity Books to relocate, 300 people showed up to move the bookstore around the corner and up the street.
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The bookstore added an event to its calendar for April 13, 2025, at 1:00 PM and extended invitations to everyone. The bookstore didn’t move far, but without help, it would have been a tedious task. Folks showed up and lined the sidewalk in two human chains. They passed books from hand to hand along the line. This allowed bookstore personnel to place the books directly onto the shelves, ready for display and sale.
The Book Brigade was a roaring success. The crowd of book lovers successfully moved 9,100 books and numerous boxes in under two hours. After completing the move, participants got a sneak peek inside the new bookstore. Cookies and lemonade were available, and everyone was smiling. The bookstore will host an evening event on April 24, 2025. The official opening is on April 26, coinciding with Independent Bookstore Day.
Chelsea is a quaint, small town with a population of under 6,000 people. Notable for being the home of Jiffy Mix and actor Jeff Daniels, this small city is also the “gateway to the Waterloo Recreation Area,” the largest park in Michigan’s Lower Peninsula. The area features 17 interconnected lakes, hiking trails, and family-friendly activities. The entire area is vacation-ready, with multiple camping spots in state parks, as well as Airbnb options.
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