McDonald’s ice cream is delicious, but it seems like the darn machines are down more often than they’re working. When customers want a cone, hot fudge sundae, or McFlurry, telling them the machines are down is no fun for employees. McDonald’s understands this and will launch new technology in its restaurants to help the ice cream machine issue. The new AI-powered tools will directly impact employees.
Videos by InspireMore
Brian Rice, McDonald’s chief information officer, shared the exciting news with the Wall Street Journal.
“Our restaurants, frankly, can be very stressful. We have customers at the counter, we have customers at our drive-through, couriers coming in for delivery, delivery at curbside. That’s a lot to deal with for our crew,” Rice explained. “Technology solutions will alleviate the stress.”
McDonald’s Employees Could Know In Advance The Ice Cream Machines Are Going Down
Rice added, “If we can proactively address those issues before they occur, that’s going to mean smoother operations in the future.”
The AI technology will also help McDonald’s track its customers’ orders and potentially offer deals to entice them to return.
He explained, “A customer who we know loves our sweet treats could get an offer through the app for a McFlurry on a hot summer day.”
Right now is a great time for McDonald’s ice cream fans if the machines are working. It’s Shamrock Shake season, and the burger giant brought back Uncle O’Grimacey to share the news in February. Fans loved seeing the familiar green face.
One person wrote, “Yes I watched a 45-minute YouTube video essay about the McDonaldland universe last week and YES I’m glad to see my friends coming back thanks!”
And this fan hoped Uncle O’Grimacey might mean more McDonald’s ice cream fun. “Will the grimace shake come back?”
We’ll just have to wait and see.
This story’s featured image is by Wachiwit via Shutterstock.
Want to be happier in just 5 minutes a day? Sign up for Morning Smile and join over 455,000+ people who start each day with good news.
