Meghan Markle recently came back to social media after a nearly decade-long hiatus, and now it seems we know why. She announced on Instagram that she’s launching a lifestyle brand and television show with Netflix called “As Ever.” To celebrate her new venture, Meghan had a photo shoot featuring her rarely seen daughter, Princess Lilibet, 3.
Videos by InspireMore
The mother and daughter appear to be flocking on a lush green yard. We see two palm trees predominantly high in the sky, a nod to their California home. It’s a happy, serene photo that looks to set the stage for her brand.
Meghan Markle Shares Rare Photo of Her Daughter, Lilibet https://t.co/IdDYHm7iNP
— House Beautiful (@HouseBeautiful) February 19, 2025
Meghan Markle shared in her video “The cat’s out of the bag.” She added it surprised her how well they kept their secret for as long as they did. Meghan said, “As Ever essentially means ‘as it’s always been’, and if you’ve followed me since 2014 with The Tig, you know I’ve always loved cooking and crafting and gardening — this is what I do,” she said. “And I haven’t been able to share it with you in the same way for the past few years, but now I can, so as things are starting to trickle out there, I wanted you to hear it from me first.”
Meghan Markle Gave Us A Few As Ever Easter Eggs Recently
Her slow reemergence on social media included several posts on Instagram. She’s signed them all “As ever, Meghan.”
In her latest post, she wrote with much pride. “This new chapter is an extension of what has always been my love language, beautifully weaving together everything I cherish — food, gardening, entertaining, thoughtful living, and finding joy in the everyday. I will keep sharing behind-the-scenes tidbits with you here as we ramp up to launch, and I can’t wait for you to get your hands on everything we’ve been creating. Sending lots of love…As ever, Meghan.”
This story’s featured image is by Samir Hussein/WireImage.
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