Since welcoming her daughter, Louetta, in April 2023, Rumer Willis has fully embraced motherhood. Louetta is her main focus, and she wants to be sure she’s giving her the healthiest life possible. True to her mission, Rumer is making a career move that will benefit many babies. She announced on Instagram that she’s partnering with Pura to deliver safe baby products.
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Rumer Willis Takes Motherhood Seriously
She shared the news alongside photos of herself with Louetta. “I’m beyond thrilled to announce that I’ve officially joined the Pura family as their Global Creative Partner! As a new mom, I’ve become so much more aware of what goes into the products we use every day, and honestly, I was shocked by how many baby care products contain hidden chemicals and toxins. That’s why I made the switch to @mypura– their wipes and diapers are not only safe for my little Lou, but they’re also better for the planet!”
Rumer Willis added, “Pura is a brand on a mission to give parents cleaner, greener options. And I couldn’t be more excited to partner with them to help spread the word in the UK and US. Together, we’re going to make waves, not just in baby care, but in raising awareness of how we can all do better for our little ones and the environment.
Stay tuned, mamas!”
Pura confirmed its partnership with Rumer Willis on its website.
“Mommy, actor, producer, activist and entrepreneur Rumer Willis has joined the Pura family as Global Creative Partner… we’re so excited! Channelling her passion for motherhood and eco-friendly living, Rumer is here to help us spread awareness of our mission to make the purest, safest and most sustainable wipes and diapers available to all. She is also thrilled to bring her experience as an entrepreneur and a new mom to co-create products with fun design elements that are gentle on sensitive skin and the planet. We can’t wait!”
This story’s featured image is by Kathy Hutchins via Shutterstock.
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